Most of us have heard about
Search Engine Optimization (SEO), Search Engine Positioning, and Search Engine Ranking. What are they actually? Many web designers claim to put in Search Engine Optimization for your website, just by putting in some keywords on the meta-tags. Is that the way?
Search Engine Optimization, SEO is to optimize your existing website for the Organic Search Engines (eg. Yahoo.com) so that it will be SE friendly and hence your site will get Search Engine Positioning & Search Engine Ranking on Top 20 of the first 2 pages, by visitors keying some relevant Keywords, in search of your products or services, out of thousands or even millions of page results.
Therefore,
Search Engine Optimization, SEO is not an easy task. It involves more than 13 rules to follow, as you will be competing with thousands of other websites to get better ranking on the Search Engines.
From statistic, 55% of online purchases coming from Search Listings. For Traditional Businesses, Yellow Pages is not very effective anymore, as most people are not keeping a copy of the Yellow pages anymore, they will just go online to search for the companies and products or services they need, specifically for certain niche products or certain country or locations. Results are better and more efficient.
If your business needs to target to corporate purchases, executives, educated individuals and matured adults of age between 18 to 45 (for Malaysia & Singapore) then your company will definitely need to use the internet as an important tool for :-
- corporate branding
- business exposure & visibility
- bigger market
- globalization
- customer service and customer support
- additional / alternative marketing channel
Imagine, if your company is a milk powder manufacturer, retail owners from all over Malaysia (even from the world) can find you easily, just by going to the Search Engines and Type "Milk Powder Manufacturer". Your website was found on the first page of the search results. Would that make any sense?
Better still, Search Engine Optimization of your existing website will give you the maximum mileage from a bigger market, for a longer duration than any other means of Advertisement. It can easily last for a few years.
A Website Without Search Engine Optimization, SEO
Is Not A Website. Just another catalogue hidden away from your prospects.
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